{"id":506,"date":"2024-10-07T16:00:31","date_gmt":"2024-10-07T14:00:31","guid":{"rendered":"https:\/\/amf-prj.it\/home\/"},"modified":"2024-10-11T12:05:34","modified_gmt":"2024-10-11T10:05:34","slug":"home","status":"publish","type":"page","link":"https:\/\/amf-prj.it\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/logo_amf_bianco.png\" alt=\"Logo AMF\" title=\"\"><\/p>\n<p>\n    <a href=\"\/wp-content\/uploads\/2024\/09\/Am-Fake-2024.mp4\">Watch me<\/a>\n<\/p>\n<p><a href=\"#start\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/freccia_bianca.svg\" alt=\"freccia bianca\" title=\"\"><\/a><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/logo_amf_bianco.png\" alt=\"Logo AMF\" title=\"\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/collezione-home.png\" alt=\"\" title=\"\"><\/p>\n<h3>COLLECTION <img decoding=\"async\" src=\"https:\/\/amf-prj.it\/wp-content\/uploads\/2024\/09\/freccia-gallery-hover-right.svg\" alt=\"Freccia che indica verso destra\" title=\"\"><\/h3>\n<p><a href=\"\/en\/collection\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/shop-home.png\" alt=\"\" title=\"\"><\/p>\n<h3>SHOP <img decoding=\"async\" src=\"https:\/\/amf-prj.it\/wp-content\/uploads\/2024\/09\/freccia-gallery-hover-right.svg\" alt=\"Freccia che indica verso destra\" title=\"\"><\/h3>\n<p><a href=\"\/en\/shop\/\"><\/a><\/p>\n<\/li>\n<\/ul>\n<div>\n<p><span><div class='marquee-hsas-shortcode-22' style='width: 100%;overflow: hidden;'><span style=\"color: white; font-size: 15px;letter-spacing:10px;\">Touch. Experiencing. Vision. Connecting. Rebel. Strength. Research. Human warmth. Watching. Raise awareness. Uniting. Feel. Intent. Action.<\/span><\/div><script>jQuery(function(){jQuery('.marquee-hsas-shortcode-22').marquee({allowCss3Support: true,css3easing: 'linear',easing: 'linear',delayBeforeStart: 2000,direction: 'left',duplicated: true,duration: 19000,gap: 50,pauseOnCycle: true,pauseOnHover: true,startVisible: true});});<\/script><\/span><\/p>\n<\/div>\n<h1>AMF IS AWARENESS<\/h1>\n<div>\n<p>A return to the essence, a deep connection with nature. We face the challenge every day to find innovative fibers that are always animal free and responsible. AMF is more than a brand, it is a way of life that invites us to reflect on the meaning of our daily choices. Our fake fur garments, made with passion by our Italian artisans, are designed to last and tell the story of our commitment to a more conscious future.<\/p>\n<\/div>\n<p>\n    <a href=\"\/en\/amf-planet\/\">Learn more about our choices in the AMF Planet section<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation_delay\":\"200\",\"header_transparent\":true,\"header_transparent_noplaceholder\":false,\"height\":\"viewport\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"bottom\",\"video\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/Am-Fake-2024-1.mp4\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"blend\":true,\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/logo_amf_bianco.png\",\"image_alt\":\"Logo AMF\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"text_align\":\"center\",\"visibility\":\"hidden-s\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-element a{\\n\\tcolor:white;\\n}\\n.el-element{\\n\\tpadding-bottom:120px;\\n}\\n.el-content {\\n     text-decoration: underline;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_remove_top\":false,\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"\",\"content\":\"Watch me\",\"icon_align\":\"left\",\"lightbox_height\":\"1200\",\"lightbox_width\":\"1200\",\"link\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/Am-Fake-2024.mp4\",\"link_target\":\"modal\"}}]},{\"type\":\"image\",\"props\":{\"blend\":false,\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/freccia_bianca.svg\",\"image_alt\":\"freccia bianca\",\"image_focal_point\":\"top-center\",\"image_svg_color\":\"emphasis\",\"image_svg_inline\":false,\"image_width\":60,\"link\":\"#start\",\"margin\":\"remove-vertical\",\"margin_remove_bottom\":true,\"text_align\":\"center\"}}]}]}],\"name\":\"hero\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"blend\":true,\"css\":\"@media(max-width: 720px){\\n    .el-element{\\n    \\tposition:absolute!important;\\n        top:-650px!important; 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We face the challenge every day to find innovative fibers that are always animal free and responsible. AMF is more than a brand, it is a way of life that invites us to reflect on the meaning of our daily choices. Our fake fur garments, made with passion by our Italian artisans, are designed to last and tell the story of our commitment to a more conscious future.<\\\/p>\",\"css\":\".el-element{\\n\\tcolor: #333;\\n}\",\"margin\":\"medium\",\"text_align\":\"justify\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Learn more about our choices in the AMF Planet section\",\"icon_align\":\"left\",\"link\":\"en\\\/amf-planet\\\/\"}}]}]}]}]}],\"version\":\"4.4.10\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch me COLLECTION SHOP AMF IS AWARENESS A return to the essence, a deep connection with nature. We face the challenge every day to find innovative fibers that are always animal free and responsible. AMF is more than a brand, it is a way of life that invites us to reflect on the meaning of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-506","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/pages\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":8,"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/pages\/506\/revisions"}],"predecessor-version":[{"id":567,"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/pages\/506\/revisions\/567"}],"wp:attachment":[{"href":"https:\/\/amf-prj.it\/en\/wp-json\/wp\/v2\/media?parent=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}